When a person clicks your post, they’re doing so to find out your unique point-of-view on whatever it is that you’ve written about. People tend to stay away from blogs that are too corporate-sounding or robotic in tone. So, it’s important that you write in an authentic tone and are yourself on your blog — no matter what niche you fall into.
If you struggle to be authentic in your blog posts, below are some tips that I think will help you out.
Start off by telling a personal story. Writing from a personal perspective almost always guarantees that you’ll be authentic. You don’t have to bare your soul or get ‘naked’ on the page, per se, but it definitely helps to begin posts with a personal narrative about the topic at hand. Doing so draws readers in and allows them to get to know you better.
Write about what you know. Another easy way to make sure you’re coming off as authentically as possible is to simply write about the things that you have knowledge of. Don’t bother trying to find the words to write about topics that you either have no genuine interest in or no actual knowledge of.
Don’t be afraid to show your messy side. Naturally, we have a tendency to only present our best selves to the world. It’s part of the reason — aside from personal hygiene — why many of us take showers and wear clean clothes when we leave the house. Well, thankfully, in the world of blogging, it’s okay to show your messy side. It’s acceptable to be human and flawed in your blog posts because the reality is that is what resonates with most people. If you want an audience that trusts you and invests in your brand, you have to show them that your life is not always perfect and that even you mess up sometimes. That’s what being authentic means.
What do you do to make sure you’re being authentic in your posts? Do you have any other tips to offer other bloggers about authenticity and blogging? Leave a comment below.