How I Found My Super Targeted Blogging Niche

nicheThere’s a purity and passion found when you start something. The excitement motivates you and compels you to believe that you’ll succeed. I believe it’s that way with anything, especially blogging.

Some people decide to blog because they want to share their ideas with the world. Others want to do it because it seems like something cool to do. There are even those who have been persuaded many times by their friends and family that they have a gift and it’s time that the world began to recognize their influence.

The first time I started a blog, it was based on my personal convictions. I wanted to address the unspoken – the things that no one was talking about. My blog had some success for a few short months, but I eventually stopped.


I’m not sure, but I did. It could have been that I ran out of steam, but it’s most likely because I wasn’t very specific about my purpose.

Four years later, I’ve begun another blog.

It all started with my first blog collaboration as a designer. I met up with a friend and local blogger to help style her outfits with my hand-painted scarves. It became a huge a success and it was then that I realized the skill I had. That day, the Baydian Girl blog was born. I had this outrageous idea that I could build a blog with one goal – showing how to incorporate scarves into every day style. At the time, I only had one reader and I wasn’t very sure if it would work but I started anyway and here I am today.

How did I, a designer, find my blogging niche and how should you, an aspiring blogger, find your blogging niche? I believe it’s simple.

  • Decide to blog about something that is important to you. It could be fashion, life, photography, encouragement, etc. For me, it was fashion so that’s where I began.
  • Be specific about this topic. I love fashion but I’m passionate about scarves. So, that’s how I was able to narrow my niche. Maybe you’ll blog about fashion trends specific to each season, exploring a certain city or just about a life with coffee.
  • Write down the goal of your blog. Are you trying to build a brand? Is your blog purpose to share thoughts and ideas? Are you trying to attract new customers and generate leads for your company? What about a blog that focuses on answering frequently asked questions? Maybe your blog is a soapbox where you will be expressing your opinion? Or you may choose to share a skill or skills like I did. These are all things to consider.

THAT’S IT! It might take you 3 minutes or 3 months, but you’ll find your blogging niche once you answer these questions. From there, you just need to start because the world is at your fingertips.

Let us know in the comments: Have you found your blogging niche?

Keep Up With Us

Join our mailing list to receive updates, special messages and offers and to hear about ways you can support the #browngirlbloggers movement.

  • Thank you for following me back!

    You can definitely incorporate those into your blog. My suggestion would be to talk about how culture has influenced your fashion choices, what inspires you to dress how you dress, read what you read, etc. , and how dressing, praying and singing help your career. Does that help or make any sense?

    I have no problem helping you brainstorm some ideas! :)

  • Kira Keys

    I would like to incorporate culture, inspiration, & career into the mix, but I’m not sure how.
    Okay, thanks for the follows…I’m on it!

  • Hi! Thank you :) You can view my designs at and follow my scarf journey at

    Now to your question, what non-fashion interests are you looking to incorporate?

    P.S. Just followed you on IG and Twitter :)

  • As a fellow “lover of scarves” I LOVE this post & I’m thrilled to learn about your designs. I constantly joke that one day I’ll develop a line, but I never thought there was a niche for it among my peers. As a blogger, I’m finding it hard to incorporate non-fashion interests into my blog. As the name suggests I want to highlight all three, any suggestions?

  • You’re welcome! Congratulations and welcome btw :) You can do this and I’ll follow you on tumblr to help the growth.

  • JasmineSkyy Forcer

    Thanks for this! I’m just starting out with my thrifting blog which involves me sharing my thrifted pieces and its a lot of fun right now. I’d like for it to grow within this year.


Questions, concerns or inquires about how you can buy us doughnuts :)


©2016 Brown Girl Bloggers

Log in with your credentials


Forgot your details?

Create Account