Six Ways To Drive Traffic To Old Blog Posts

oldIf you blog regularly you probably have a ton of old content that new readers might want to discover. Unfortunately most readers aren’t going to spend hours going through your archives. Instead of hoping your readers read the old (and awesome) posts you’ve written you should bring them front and center again. Make sure you’ve cleaned up your old posts and after doing so implement a few of my suggestions.

Revive Old Post (or similar plugin) 

I’m not sure if Blogger has this option but on WordPress there are many plugins that can drive traffic to old posts by tweeting posts from your archives every few hours. I would recommend every 6, 8 or 12 hours so that you don’t overwhelm your followers. We use Revive Old Posts but you should do your research and choose the plugin that’s best for you.

Add Popular Posts To Your Sidebar Or Homepage

Look at your analytics to see which posts have done extremely well on your blog and add a list of them to your sidebar. You can also do this by using a plugin on WordPress or a widget on Blogger.

Deep Link To Old Posts In Current Posts

We do this all the time. I even did it in yesterday’s post on stock photos. If you’ve written on a certain subject in the past or you’re writing and realize your post ties into something you’ve written about previously make sure to deep link it.

Use P.S. At The End Of Your Posts

Drea is really good at doing this. She routinely adds P.S. at the end of her posts to drive traffic to similar or interesting posts.

Use A Related Posts Plugin

If you’ll notice at the end of this post we have a list of posts you may also like along with thumbnails. We use Yet Another Related Posts Plugin to add these to the end of each post. There are many plugins to choose from and both WordPress and Blogger have this option.

Create A Roundup Of Posts

You can do a monthly roundup or a roundup featuring posts from a certain category. Many bloggers do this to drive traffic to their old posts. Be careful that you don’t do too many because they might annoy your readers.

What would you add to this list?

Keep Up With Us

Join our mailing list to receive updates, special messages and offers and to hear about ways you can support the #browngirlbloggers movement.

  • TC’s Views

    P.S. is a great tip! I’ll start adding it ASAP!

  • Brandi L.

    This was very helpful! Thanks for the tips!!

  • Thanks for reading and for the kind words.

  • Zena, I really like the P.S idea too and will start using it also. I think I’ll also install a related posts plugin too. I agree that this community always seems to be right on time with the information and tips. :)

  • This is the best thing about this community because either I was just thinking about something and someone writes about it or the latest post make me jump to action. I just started adding a PS like line at the end of newer post linking back to old post and I can see that being valuable.

    Zena |

  • Thanks for reading!

  • Very true! I never do this.

  • Yeah, the PS method seems to get more attention than the related posts plugins below the posts. I feel like a lot of people ignore those.

  • Good ideas! I do everything on this list except for creating a roundup of my old posts. I agree that option can be tricky as it may seem a bit too self-promotional. This year I started using the PS technique on most of my posts – it helps!

  • Ooh, thanks for this. It’s one thing I want to get better at doing. I’d also add, you can refer to one of your old posts in the comments of another blog, as long as it is relevant, tactful, and you don’t do it too often.

  • Thank you for sharing!

  • Naturally Kinky Mommy

    Great information. Thank you.

  • Thanks for reading!

  • I was just worried about this same issue yesterday. Thank you so much for this.


Questions, concerns or inquires about how you can buy us doughnuts :)


©2016 Brown Girl Bloggers

Log in with your credentials


Forgot your details?

Create Account