In this post, Candice pointed out that I routinely drop a P.S. below almost all of my blog posts. She’s right. I’ve been using the P.S. method for a few months and it definitely aids in driving traffic to some of my forgotten about posts. Here are some reasons why you should jump on the ‘P.S.’ bandwagon with me:
It will grab your reader’s attention. Seeing a ‘P.S.’ at the end of a blog post makes me think the blogger forgot to tell me something important and instantly, my interest is piqued. I want to know what she neglected to mention in her post or what she wants me to do next. And since the P.S. usually comes after the post and before the comments, social media share links, subscription boxes and other stuff at the end of posts, I’m more likely to pay attention to it.
It’s easier to read. I’ve previously contemplated removing related posts from the bottom of my posts because I can’t say for sure if they’re actually useful or just a waste of space. As someone who reads a plethora of blogs, I admit that I rarely click through related posts. The related content has to have an eye-catching title or thumbnail for me to even pay attention to it. In my opinion, a quick ‘P.S. I also wrote about this topic here’ is easier on the eyes than are 3 to 6 other posts with different thumbnails and lengthy titles.
It will show up in your RSS feeds. I think the smartest reason to use the P.S. method is because you don’t have to worry about it being stripped away if readers are visiting your site from an RSS feed, the Pocket app, or something like Safari’s ‘Reader View.’ RSS feeds and apps like Pocket generally strip away the design elements (e.g. font, color, popups, plugins, sidebar, etc.) of your blog and provides readers with only the content. Considering that many blog readers consume content via mobile devices and RSS feeds, this is something to think about.
It gives you more control over internal linking. Adding a ‘P.S.’ at the end of posts gives me a chance to link internally to posts that I think are most relevant, which is not the case when using automated related posts plugins. Nearly all related posts plugins automate posts using a simple algorithm; generally selecting related posts based off a shared category or tag rather than the actual content of a post. So, when manually selecting which posts to link to in your P.S. statement, you’re allowed more control in determining which posts readers will read next.
Do you use the P.S. method? If so, how did you find out about it? If you’ve never used this P.S. method, any thoughts about it? How do you feel about related posts plugins? Leave a comment below.
P.S. If you want to see the P.S. method in action, check out this post.