A Few Strategies For Scheduling Posts

schedule blog posts (1)One of my favorite ways to stay ahead of the game and save time during the week is to spend an hour or so scheduling blog posts and social media updates for up to a week. Scheduling posts and social media updates is one of the oldest tricks in the book and it’s a popular one among bloggers. So below I’m giving you a few tips on how to effectively incorporate this hack into your blogging ritual.

Pay attention to the time zone.

I live in the midwest, so while I schedule my blog posts to go live at 6am Central Standard Time, I realize that a reader who lives on the west coast would see that post at 4am if they’re awake. When it comes to scheduling posts, it’s imperative to be aware of time zones and pinpoint times that your readers are most engaged with your site. I prefer to have my posts go live in the morning because most of my target audience visits my blog in the morning and late in the evening.

Spread them out.

If you publish fresh content multiple times a day to your site, it’s best to spread those posts out. Don’t bombard your readers with 2-4 posts within an hour’s span because less loyal readers will be so overwhelmed that they will only read one or none of the posts, and this could drag your traffic down. Instead, I suggest scheduling the posts at least 2-3 hours apart. Similarly, on social media, be sure to spread out your scheduled updates hours apart so that you’re not assaulting your followers’ feeds with a link to your new blog post every other half hour. You’ll either get muted or unfollowed.

Write in real time.

When scheduling social media updates in advance, the trick is to write these updates as if they’re in real time so they won’t seem robotic. I’m still trying to master this, but I’ve learned that the key is to write a statement that’s eye-catching and well-timed. For instance, I once wrote a post about my experience at Culver’s and rather than scheduling the tweet for the morning, I always schedule tweets about that post around lunchtime or a few hours after dinnertime because this is when most people are 1) online and 2) probably thinking about food. See example below:


There are some who reject the idea of scheduling posts in advance, but you have to do what’s best for you and your schedule. Furthermore, life is just too damn short to be spending it in front of a laptop screen. That said, do what works for you and don’t apologize for it.

Do you schedule blog posts and/or social media posts in advance? If so, does it help save you time? Got any tips to add to this list? Drop a comment below.

P.S. Tips for balancing a blog and your day job + how to make more time for blogging.

P.P.S. Here are some popular resources for scheduling social media posts: Tweetdeck (my personal favorite), Buffer, Hootsuite and CoSchedule (for WordPress users only).

  • I schedule my Twitter posts. I used to do it for Twitter, FB and Google+ but I’m now trying to focus my efforts on Twitter and Instagram so I feel less overwhelmed. I use Hootsuite and in March paid for the premium version so I could do a bulk upload for the month. I did the same again this month. I use a combination of quotes, quotes from my blog posts, tips from my book and random musings. I also schedule a week of tweets for my latest blog post with lines from the post with a link rather than “latest post” – I’m testing to see if that’s more engaging. I find social media draining and overwhelming so I’m hoping by focusing on just Twitter and Insta I can start to interact more with people. I have no idea how other people are constantly updating, working and building their blog or business – I’m in awe!

  • I think this is key to keeping you audience engaged. With Hootsuite I have about 4 scheduled tweets per day and I try to schedule out about a week in advance. I try to stay engaged throughout the day if someone RT or tweets me back. But it also helps me feel less guilty on weekends when I am not as organically engaged with my audience and allows me to refresh content that my tweeps may have never seen. Honestly I think this is the best was to refresh old blog post.

    Zena |www.hersavvycareer.com

  • You’re welcome, Jennifer. I like to do the same thing. On the days that I know I have social media posts scheduled, I try to make sure that I hop on social media to be present in real-time, too.

  • I won’t even lie – that has happened to me before. But the thing with Twitter is, each tweet has a lifespan of about an hour, so people forget quickly and it’s like it never happened. What I do now is schedule the posts as far in advance as I can, then at night, I’ll log in to Tweetdeck and double-check the tweets that are scheduled to go live tomorrow. If they’re well-written and well-timed (I factor in what I have going on that day), then I don’t worry about. I understand your anxiety though.

  • I need to be more consistent and scheduling my posts. Right now, I’ve been using CoSchedule to schedule out my FB and twitter posts. It’s been working when I do use it. And, it does save time if I sit down for an hour to schedule posts out for a week.

    I also fill in real time posts during the week as I come across articles and other nifty things. I like to create that engagement that is sometimes lacking when posts are scheduled.

    Thanks for the ideas!

  • Your Friend Brittany

    I’m still trying to work on scheduling social media updates. It’s so hard not to make them sound robotic and I always worry I’m going to have something scheduled and some crisis will be going on and then my tweet about a blog post will appear! Ha


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