I like to think of the blogosphere as a web of streets where each street has a distinct address that belongs to a specific blog owner. This street address is your domain name and it acts as the destination where visitors will come to. For instance, this is browngirlbloggers.com, but if you wanted to visit my street (or my blog), then you would go to thedreadaily.com.
I’m of the belief that if you want to be taken seriously as a blogger and if you want to set yourself apart the newcomers, the easiest way to do this is by buying a domain name. Below are three reasons why you should invest in a domain name today.
It Looks More Professional
Whenever I come across domains like accordingtodrea.wordpress.com, instantly, I think the blogger is new to the game.
If your plan is to become an established blogger, then I highly recommend investing in a domain name as soon as possible. It sends the message that you’re serious about blogging and that you’re looking to be around for awhile. Besides, who’s really going to remember accordingtoandrea.wordpress.com or accordingtodrea.blogspot.com? That’s a lot to type in!
It May Not Be Available Forever
About a year ago, I read an article wherein Claire Sulmers, founder and editor-in-chief of Fashion Bomb Daily was interviewed. In the interview, Claire shared the story of how she waited too long to invest in a domain name and then when she finally wanted to buy thefashionbomb.com, it was unavailable because someone had already purchased it.
What sucks is, the person who bought thefashionbomb.com is not even using the domain, but they’ve offered to sell it to Claire for thousands of dollars to make a quick come up. Which is why, if you’ve noticed, most of Claire’s social media handles are @thefashionbomb, yet her blog’s domain name is fashionbombdaily.com.
The moral of this story is, buy and claim your domain name as soon as you think of it because it won’t be around forever.
It Will Be Yours Forever
This year alone, I’ve changed my domain from therealmissdrea.com to therealmissdrea-daily.com to thedreadaily.com. In hindsight, it’s fair to say this was irresponsible of me, but I made these changes as I rebranded my blog. I no longer wanted to be “The Real Miss Drea” on the Internet and I also wanted a shorter, more memorable domain name, so the change felt necessary.
The benefit of owning your domain is that once you pay for it and maintain the annual payments, it’s yours forever. For instance, I haven’t blogged at therealmissdrea.com in over a year, but because I still pay for the domain, I still have ownership of it and no one can use it and try to pose as me.
Do you have a domain for your blog? If so, how did you decide what yours would be? Leave a comment below.