A blogger’s work is never done. Now that you’ve written, edited and published a new blog post, there’s still a few more things to do. Below I detail five key things you need to do after you’ve hit the “publish” button.
See how the post appears across browsers and mobile devices. Even if you’ve used the ‘preview’ function before scheduling or publishing your post, you’ll still want to take a look at the post again once it goes live. Once published, copy and paste the link to the post in all Internet browsers (Safari, Chrome, Firefox, and Internet Explorer) to make sure that the formatting and spacing translates across each browser. I suggest this because the way the content of your post appears in the browser you typed/edited it in may look slightly off when accessed through another Web browser or on a mobile device.
Check the links. Anytime I publish a post, I worry that a reader will tweet or email me saying they tried to click a link in one of my posts and it redirected them to a “Error 404” page. To avoid this, I always triple-check the links included in my posts. Although I know they are properly linked at the time of writing the post, I still check links again once it’s has been published just to be all the more sure.
Shorten the post’s URL. When sharing your post on social media, you’ll want to save as many characters as possible by shortening the post’s URL. You do this by copying and pasting your blog post’s permalink (or URL) into a URL shortener service (Candice and I are big fans of Bit.ly), and then copying and pasting the newly shortened link instead of the original, longer one. Instead of http://yourblogdomainname.com/read-my-new-post, you should have a shorter link that looks like this: http://bit.ly/00×00.
See also: Here’s a handy guide of free URL shortener services that you should check out.
Share it on social media. We are in the era of shameless self-promotion. With millions of blogs already in existence and many more popping up every day, you have to be ruthless about getting your content noticed. You can’t just cross your fingers and hope people will come across your post. Besides, it’s pointless to spend two hours writing a blog post and a half hour editing the post just to let it sit idle. To get people to read and engage with your blog, you have to find effective methods to entice your audience into reading your posts after you’ve written them. I suggest adding a photo with the link and a couple words about why people should read the post, and then sharing the post on multiple social media networks.
Link it in a previous post. Once a post has been published, I like to skim it over and see if anything I wrote can be linked back to a previously written post. If so, I go to the older blog post it’s most closely related to, and then find a clever way to link back to the new post. By including internal links in your posts, you’re able to keep your readers clicking through your blog a little bit longer, which in turn, increases your pageviews.
What do you do after publishing a new post? Did I leave anything off this list? Leave a comment below.