Engagement, Tact and Responsibility As A Blogger

I love to live tweet during Love and Hip Hop. A few weeks ago, Twitter was down during the show and watching it just didn’t feel quite right without the chance to crack jokes about the z-list celebrities Mona Scott Young exploits to keep her pockets stacked.

I also love to live tweet during Love and Hip Hop because it is one of the few passes I give myself each week to be inappropriate and slightly reckless on social media but I wasn’t always like this. I didn’t always think I needed a rare pass to spit off whatever thought came to mind. But, then my Twitter following started to expand and I realized people were actually paying attention to the things I chose to say.

That was good.

It was also frightening as hell.

My 1500 followers may seem like a pebble in the water relative to celebrities and other bloggers, but I don’t take that number lightly. I don’t take anyone choosing to listen to my thoughts, consume my promotion or engage with my work lightly. Time is precious, so if someone deems it fit to devote any of their time to the things I say, I intend not to waste it.

Everyone’s approach to social media is different. I see (and usually mute or unfollow) people who are beyond influential in the social media space who choose to degrade, destroy and diminish the very people who are loyal them. I see people write diatribes about something someone pitched to them, knowing the person who pitched that is on the receiving line of the tweet. I see a lot of things that I truly and wholeheartedly have vowed against ever doing if I get to a level of influence like that.

One of my favorite quotes is “To whom much is given, much is required.” I don’t know if that applies anywhere more than it does in the online world. Here are a few things I’ve learned (some the hard way) when it comes to engagement, tact and responsibility, particularly when it comes to my favorite social media channel, Twitter.


Reply, dont just favorite: “Favoriting” a tweet now is the equivalent of a head nod; it’s you acknowledging that something exists. Replying with anything, even if it’s just a short sentence or a “Yes!” shows you took a second to engage with what the other person said. People appreciate that more than you know.

Balance out the self-promotion with showing others love: I owe social media the world. Without it, I wouldn’t have gained readers nor had people show up at events. But, as much as I love sharing new ideas, posts or events, I also try to build in the chance to highlight other people, uplift their voices and show respect where it’s due. There are a lot of people out there doing amazing things. It’s OK to fall back and share that work too.


When in doubt, delete: If the draft folder for your tweets is piled high, that’s probably a good thing. Twitter is such an instantaneous medium that it’s easy to 1) write something you’ll regret or 2) assume that no one will see it because the lifespan of a tweet is so short.

Dont publicly drag someone: I live for a good read. I do. But, I think those good reads should be reserved for The Real Housewives of Atlanta. It’s never a good look to humiliate someone else online, especially not if that person shares the same niche or audience as you.

Take debates offline after a tweet and a response: Trolls are everywhere, and sometimes it’s so tempting to give in and just argue with them up and down someone’s timeline. Avoid it. If it gets beyond a tweet and a response (and maybe one more response to that response), take it offline. Or, better yet, just block them.


Your brand is everything you create, do and say: Deciding who you’re going to be on social media translates into the brand you want to cultivate. Building that brand requires ownership and accountability for the things you say, even in 140 characters or less. You can be opinionated and still be respectful. You can be sarcastic and still be diplomatic. The world is not either/or. My poster child for this statement is my blog fairy godmother, Maya Francis. She’s hilarious, witty and outspoken, but has never struck me as being disrespectful or crossing the line. She’s still professional and able to get her point across. There’s a way to do it and she’s mastered that way.

What about you? What other things have you learned about engagement, tact and responsibility as you build your brand? Let us know in the comments!

Tyece Wilkins is the creator and editor-in-chief of Twenties Unscripted, a blog for millennial women. She enjoys drinking red wine, reading, getting entrenched in long conversations with friends and creating customized things that she doesnt need on Zazzle.

Follow her on Twitter @tyunscripted

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Author: Tyece Wilkins

Tyece Wilkins is the creator and editor-in-chief of Twenties Unscripted, a blog for millennial women. She enjoys drinking red wine, reading, getting entrenched in long conversations with friends and creating customized things that she doesn’t need on Zazzle. Follow her on Tumblr: http://tyunscripted.tumblr.com/

  • Jasmine Cooper

    Good read! It’s so hard not to drag people sometimes, but worth it! LOL

  • Mika

    This was a great post! Very good take aways for people pretty new to blogging.


  • KeepNItHaute

    As you can see, I am thoroughly enjoying this blog. I really enjoyed this post as well. Great advice!

  • Candice Frederick

    thanks so much for mentioning that favorite thing. that BUGS me

  • writelaughdream

    I definitely find it really important to engage readers that take the time to check things out and especially when they take the time to comment. I had my “oh crap” moment on twitter once I started my BBB Series to empower women. That’s when I felt a responsibility to keep some of my opinions to myself instead of tweeting for the world to see. I had to learn that some comments are for close personal friends and others for twitter. lol. There is definitely a balance and certainly a responsibility when you are trying to put positive things into the universe. There really is enough negativity to go around.

  • Lashuntrice

    This was great. Showing love is the best part. I just like to read and share what I see with others.

  • “Showing others love”…I can’t stress enough how much I’ve realized this is important, and you hit the nail right on the head with that one. I love when people I follow put me on to other people doing great things, so I try to do the same for my followers. I tweet out more links to others’ posts than I do my own, most of the time.

    Also, I find it really important to engage with followers…if someone follows me, I always take a moment to check out their profile, follow the link to their website, and once I get that far it’s usually pretty easy to find a post I can comment on. I then try to say hello, thank them for following, and start up a conversation with them about what they’re into online. For me, that makes the whole experience much more personal, and I’ve developed some great connections with people who might’ve followed me on a whim. It’s a lot of work, but it’s part of what makes twitter fun (right along with live tweeting Love and Hip Hop).

    Adia // loveanintrovert.com

  • Great Post. I was just speaking about this the other day. I am grateful for all of my followers and those interested in what I have to say. My blog is about careers but I also try to be as authentic as possible and show who I am as a person. It is important to truly engage with your audience even when it gets really big. Otherwise they will lose interest.

    I struggle with how personal to get but I do try to stay true to myself. Even if someone disagrees with me, I can respond respectfully as I would in person.

    Zena http://www.hersavvycareer.com

  • Great read with some great points! I always get so discouraged when I see some fashion bloggers soar through the ranks of Instagram followers only to not respond to at least some of their commenter’s quips. It’s like- you wouldn’t be anywhere if it wasn’t for your followers! Show some appreciation!

    I always try to write back individually to each person, unless they’re all saying the same thing, then I’ll say “thanks!” And reply all.