How I Grew my Instagram Account….After It Was Deleted

I know, strange right? Why on earth would Instagram delete a harmless blogger account?

Well, there are a myriad of reasons but that’d be too long to go over. I will, however, share this little insight – Instagram is very particular about people who disobey their Community Guidelines. In my case, it was I grew too fast and I followed more than 20 people (that I genuinely liked) in an hour.

The emotional reaction I had that morning when I woke up and realized I was locked out of my account, made me really think about how much I loved the platform but that’s another post for some other day. The point is, I was devastated, especially because I had just built this account to over 2K followers over 2 years. It was like a lot of blood, sweat and tears just disappeared in an instant – in the blink of an eye.

Nevertheless, after failed countless attempts to contact Instagram’s Customer Support through their ticket system over the weekend, I decided to start over.

I was scared to say the least, mostly because I know how hard it is to build a loyal Instagram following but it had to be done because it was a key component of my blog’s success. Here’s how I did it:

  • I chose a name that was close to my previous account. This was for brand consistency but also so that previous followers would recognize me and re-follow.
  • I completed my profile and posted a photo with a caption highlighting my new account. Yes, I changed my profile picture, filled out my bio and added my website link. However, the most important step I took was posting a photo and in the caption explaining the reason I had a new account. I knew that the worst-case scenario, former followers would be curious about my name and check out my post to see what was up. I made sure they didn’t have to search hard for an explanation or dismiss my new account as bogus.
  • I visited Iconosquare. If you haven’t registered your blog’s Instagram account on Iconosquare then you are missing out! Among all its free features, it gives you analytics that are tailored to your account, including when you should post based on when your audience is online. I actually was in luck because this analytics software kept all my information from my previous account, which leads me to my next point.
  • Follow, follow, follow! Using my old account’s Iconosquare info, I followed all my previous followers and then I connected to my Facebook friends. It took a week but I soon had a healthy following and averaged 100 likes per photo.
  • I implemented my content strategy. I really used the opportunity to start over to better brand myself. I re-evaluated everything, especially how much I posted, what filters I used and what hashtags I commented with.

Following these 5 simple steps and engaging with my followers has rewarded me with an account of over 1000 followers in half the time it took me before. Now I’m not discounting the work it requires to build such a following but I wanted to share what I did so that if this happens to you, you have a plan of escape.

Thank you for the picture Create Her Stock!

Author: Tamara Holder

Tamara Holder is the owner/designer of Baydian, an emerging fashion company that specializes in hand-painted scarfs. She’s also a style blogger at Baydian Girl (, where she writes about wearing scarves on the everyday runway.

  • Oh my goodness, that is so devastating!! I would be so outraged if that happened to me. It is wonderful to hear how you started over. Great job!

  • You definitely should! There’s also a free alternative called SquareLovin’

  • Pretty Page Turner

    Thanks for the advice. I’ve heard about Iconosquare, but I’m always suspect of these apps. With your recommendation, I will make it a part of my growth strategy for 2016!

  • It was! And I panicked!!! But I’m happy you re-discovered iconosquare. They are making some features like analytics padi as of Dec 1st. However, it’s still a great tool for bloggers.

    Thanks for reading!

  • This is so crazy. I am glad you were able to build your account back up. I honestly don’t even know what I would do if my account got deleted and they refused to start it back up. Great job though darling :) Oh yeah – I just re-discovered Iconosquare yesterday and am going to start using it more frequently. Thank you for your tips.
    Rose |

  • It is! My mottos is that if you can’t track it (esp when it comes to monetizing) don’t do it. Knowing your ROI is a great way to work smarter. Thank you for reading!

  • Welcome!

  • Iconosquare is a great tool. I didn’t realize how important it was. I’m paying more attention to the analytics of my accounts and developing a clear strategy to standout on each. Thanks for the tips

  • Doreen Perekpo

    Very educating. Thanks so much