It can be hard to keep creating content when you’re seeing the impressive output of so many other talented bloggers. And though you may not want to confess it, sometimes your confidence as a blogger wanes when you see what other bloggers are accomplishing. If that’s the case, here are a few tips on how you can be a confident blogger:
Block out the noise. Whenever I sit down to write blog posts, I block out the noise. Not literal noises like my mom blabbering on the phone or our neighbor mowing his lawn, but the noise of other bloggers. I don’t open new tabs to see what Blogger A or Blogger B recently blogged about and I resist the urge to see what’s posted on Instagram and Twitter. Doing all of the above guarantees that when I’m finished writing a post, my confidence is intact and I’m not worried that the post I just wrote in relation to a post by someone else. Sometimes, peeking at another person’s finished product while creating your own can cause your competitive tendencies to flare up. You’ll find yourself in #beastmode trying to prove something to somebody who’s probably not even looking at or thinking about you.
Blog about what you feel comfortable blogging about. One of goals is to one day string together sentences that tell affecting stories the way that Erica, Tyece, Ro, Mary, and countless others not listed here do so well. The type of writing that these women do requires a considerable amount of introspection, vulnerability and frankly, fearlessness. Not to imply that I am incapable of such writing, but it’s simply not the kind of writing I want to do right now. With my lifestyle blog, I’m not exactly trying to help people heal or get over hurdles, nor am I trying to inspire or empower. I just want to write about simple stuff — like lipsticks I’m currently loving, restaurants I recently visited, and my thoughts about TV shows I enjoy watching. Writing about the topics and things that I feel comfortable writing about gives me confidence as a blogger because I know that I’m not pretending or pushing myself to be like other bloggers. Which leads me to my next point.
Know who you write for. I’m sure you’ve heard the saying, “There’s someone for everyone” before. Well, that maxim, in all its clichéd glory, can be extended to blogging, too. There is a blogger for every type of blog reader (hence, niches). If you want to maintain or up your confidence as a blogger, you have to understand, accept and embrace the fact that your blog may not be for everyone — no matter how excellent your content is. Just like it’s humanly impossible to be in two places at once, it is also impossible to be everything to everyone. As bloggers, we shouldn’t make futile attempts to create content that appeals to every single person who reads blogs because 1) that’s not realistic and 2) you’ll burn yourself out. Figure out who you write for and focus on those people. As for everyone else? Forget about ’em — they probably weren’t checking for you anyway.
How do you keep your confidence in check as a blogger? Do you ever struggle to be secure in your writing/creative abilities as a blogger in an oversaturated blogosphere? Let’s talk about it below!