How To Be a Confident Blogger

It can be hard to keep creating content when you’re seeing the impressive output of so many other talented bloggers. And though you may not want to confess it, sometimes your confidence as a blogger wanes when you see what other bloggers are accomplishing. If that’s the case, here are a few tips on how you can be a confident blogger:

Block out the noise. Whenever I sit down to write blog posts, I block out the noise. Not literal noises like my mom blabbering on the phone or our neighbor mowing his lawn, but the noise of other bloggers. I don’t open new tabs to see what Blogger A or Blogger B recently blogged about and I resist the urge to see what’s posted on Instagram and Twitter. Doing all of the above guarantees that when I’m finished writing a post, my confidence is intact and I’m not worried that the post I just wrote in relation to a post by someone else. Sometimes, peeking at another person’s finished product while creating your own can cause your competitive tendencies to flare up. You’ll find yourself in #beastmode trying to prove something to somebody who’s probably not even looking at or thinking about you.

Blog about what you feel comfortable blogging about. One of goals is to one day string together sentences that tell affecting stories the way that Erica, Tyece, Ro, Mary, and countless others not listed here do so well. The type of writing that these women do requires a considerable amount of introspection, vulnerability and frankly, fearlessness. Not to imply that I am incapable of such writing, but it’s simply not the kind of writing I want to do right now. With my lifestyle blog, I’m not exactly trying to help people heal or get over hurdles, nor am I trying to inspire or empower. I just want to write about simple stuff — like lipsticks I’m currently loving, restaurants I recently visited, and my thoughts about TV shows I enjoy watching. Writing about the topics and things that I feel comfortable writing about gives me confidence as a blogger because I know that I’m not pretending or pushing myself to be like other bloggers. Which leads me to my next point.

Know who you write for. I’m sure you’ve heard the saying, “There’s someone for everyone” before. Well, that maxim, in all its clichéd glory, can be extended to blogging, too. There is a blogger for every type of blog reader (hence, niches). If you want to maintain or up your confidence as a blogger, you have to understand, accept and embrace the fact that your blog may not be for everyone — no matter how excellent your content is. Just like it’s humanly impossible to be in two places at once, it is also impossible to be everything to everyone. As bloggers, we shouldn’t make futile attempts to create content that appeals to every single person who reads blogs because 1) that’s not realistic and 2) you’ll burn yourself out. Figure out who you write for and focus on those people. As for everyone else? Forget about ’em — they probably weren’t checking for you anyway.

How do you keep your confidence in check as a blogger? Do you ever struggle to be secure in your writing/creative abilities as a blogger in an oversaturated blogosphere? Let’s talk about it below!

Author: Drea Hall

Drea is a Chicago-based freelance writer and lifestyle blogger at The Drea Daily. She’s obsessed with coffee, books and blogs, handbags, and lipstick. When she’s not blogging, you can likely catch her tweeting about something on Twitter @DreaEHall.

  • JamilaMillie

    I am still trying to figure out what I want to write about. I have wrote a lot of posts about beauty products on brown/darker skin but only recently started writing about empowerment for black millennials in the uk and I’m enjoying writing these posts a lot more. But it’s daunting, as like you said these sort of posts require vulnerability and fearlessness something I’m still getting comfortable with.
    I still like writing beauty posts so I’m gonna stick to both as both topics cater for black people which is who I’m writing for.

  • Yes, yes! These days, you’re unlikely to have an original idea – so the best way to be original is write about what you know and put your spin on it. Thanks for reading + sharing, Laci.

  • Laci

    YES!! I so agree and I’ve been dealing with that lately. Instead of looking at another blog and trying to copy it I’ll look and try to figure out what it is I like about the post and recreate that. Its been so refreshing creating old concepts differently.

  • You’re welcome!

  • Bobbie

    That sounds like a plan. Maybe I will do just that. Thanks for the suggestion, Drea!

  • Yes! Thank you :)

  • That is a great point, Leanne. I know a lot of bloggers who are poor writers. Not to be mean, but it’s just the fact of the matter. And I think they just started blogs because it’s the trendy/cool thing to do now. They don’t enjoy writing or creating content, but they want to have blogs. Having the skillset (e.g. writing, editing, photographing, curating and creating content, etc.) is definitely important and can lead to an increase in confidence. Thanks for your comment.

    PS: I like that idea of separating your blogs into lists.

  • Girl, none of have it all figured out. I surely don’t. I’m still learning stuff, which is why I’m appreciative of the BGB community and the bloggers who make it. We can swap info, share each other’s work, respectfully critique one another, and just have each other’s back in general. It is tough having tunnel vision and not looking over at what other bloggers are doing/getting/going, but it is possible. I think unplugging here and there helps and just geuninely believing in the reason you started your blog and blogging about stuff you’d want to read. Also, I’d say it takes time to find your lane and settle into it. I think you’ll get there eventually. :)

  • Absolutely! And I also think that when you’re a lifestyle blogger, you can cover a wider breadth of topics than if you were a beauty and/or style blogger. That’s why I love being a lifestyle blogger: I can write about any aspect of my life as I see and experience it. Thanks for reading + commenting!

  • Keeping up the energy and creativity is a struggle when you’re a blogger. There are days when I am literally drained and think there’s nothing more for me to say or write about. That’s where unplugging from the online world helps. Thanks for reading + commenting, Andrea.

  • Ahh, yes, having a distinct voice is imperative in blogging. I cannot stress that one enough. Sometimes when I read blogs, they all sound the same. It’s kinda weird. :/ Thanks so much for reading and being honest about your experience as a blogger in ATL. I couldn’t imagine that. Maybe you should consider hosting a small ATL blogger meet-up; something intimate with bloggers who are still in the developing stages of their blogs?

  • Same here, Tamara. In theory, it’s easy to tell ourselves not to compare and to be comfortable and proud of courselves/blogs. But, the reality is, when you see so much amazingness happening around you, you want in! You want to know what that person did to get to Point A or Point B. I think your point about unplugging and recentering yourself and vision is crucial. That’s why I usually stay away from blogs when I’m trying to create. Thank you for sharing.

  • thebayarean

    It’s definitely a constant challenge to maintain your own voice and not fall into the comparison trap, which is always a temptation. I think as a lifestyle blogger, it’s especially difficult to choose which subjects to discuss and which are probably better left alone. But by sticking to what you know, you will always feel more genuine in your writing.

  • I follow a lot of blogs on Feedly. I have them in groups so I can read exactly what I want to. I have an “A list” and a “B list”. These are the blogs that inspire me. I avoid reading all others if I am feeling not-so-confident as that’s when I am most likely to compare myself and feel inadequate. Recently I started working with a writing coach to learn to write more authentically, and I’m also doing a course that is teaching me about how to structure successful guest blog posts. I think knowledge and skills increase confidence – well for me at least. Your tips are spot on.

  • Great post. I just write when I’m feeling creative or know what I want to say in my post. It can be struggle sometimes with making everything flow together.

  • I sometimes shy away from my blog because I feel like I don’t measure up to other bloggers who seem to have it all figured out. I have to constantly remind myself that all I should be worrying about is staying in my own lane. It’s a bit of a struggle but I’m getting there! Thanks for the tips, Drea. :-)


  • As a style blogger, I do struggle. Are my clothes in sync with the trends? Have I worn the same outfit or item too many items? Am I boring my reader? Why is it that she gained so many more followers faster than me?…Just being honest, these cross my mind a lot and sometimes just saying ‘do me’ to myself isn’t enough. When I get this overwhelmed, I unplug. I take a break so I can center myself and remind myself why I did this is the first place.

  • Bobbie

    I now tell myself they are who they are and I am me. We may write about the same thing but in a different voice. However, when I started my blog 4yrs ago…I was somewhat confident, but along the way I lost that confidence because I wanted to fit in with the other bloggers here in Atlanta (who are creative and write well) where it’s heavily saturated with bloggers. I’m slowly getting my confidence back. Another well written post, Drea!