A widespread belief in the blog community is that content is king. But what good is having quality content if you make it difficult for your readers to actually read the content? In this post, I’m going to discuss four basic elements of your blog’s design that impact your blog’s readability.
Text Alignment: I’ve noticed that some bloggers like to center the text of their posts. This is most common among new bloggers. While there’s nothing wrong with centering the text of your posts, it can be difficult for the eyes to adjust to. Since most people were taught to read from left to right, it makes more sense to either left align or justify the body of your posts.
Font & Size: If you want people to read your blog posts, you have to make sure that the posts are well… readable. That means the font and size of your text has to be large enough that a person with average eyesight can read it without squinting but small enough that no one would have to zoom out to read the text. I suggest using a font size between 14px-16px and in terms of the type of font, I recommend sticking with standard fonts such as Georgia (Candice’s favorite), Arial, Helvetica Neue or Times New Roman. If you want to add interest to your blog, use modern fonts for your headings text. As an aside, you should also pay attention to the line spacing. Line spacing is simply the space between each sentence in a post. The more space there is between each sentence, the better.
Text Colors: Similar to font type and size, the actual color of your font matters, too. I realize that using hot pink and neon green indicate that you’re cool and eccentric but truthfully, those colors do not translate easily across the screen. Call me boring, but I prefer sticking to a white background with black text because it’s less strenuous on the eyes. If a white background is boring to you, I recommend using a light grey background, and if black is too stark for your taste, I suggest going with dark grey text. The best way to inject sexier colors into your blog’s design is to save the bright colors for hyperlinks and headings.
Photo Width: Using a photo that’s only 400px wide when the width of your content is 680px means that a reader has to constantly adjust her eyes as she scrolls to read your post. Ideally, the aim should be for the width of your photos to be the same as the width of your content because it makes for a cleaner, more cohesive appearance. A quick resolve is using the free online resource PicMonkey to upload and resize your blog photos.
What are some other things bloggers can do to make their blogs easier to read? Leave a comment below.