One of my favorite ways to stay ahead of the game and save time during the week is to spend an hour or so scheduling blog posts and social media updates for up to a week. Scheduling posts and social media updates is one of the oldest tricks in the book and it’s a popular one among bloggers. So below I’m giving you a few tips on how to effectively incorporate this hack into your blogging ritual.
Pay attention to the time zone.
I live in the midwest, so while I schedule my blog posts to go live at 6am Central Standard Time, I realize that a reader who lives on the west coast would see that post at 4am if they’re awake. When it comes to scheduling posts, it’s imperative to be aware of time zones and pinpoint times that your readers are most engaged with your site. I prefer to have my posts go live in the morning because most of my target audience visits my blog in the morning and late in the evening.
Spread them out.
If you publish fresh content multiple times a day to your site, it’s best to spread those posts out. Don’t bombard your readers with 2-4 posts within an hour’s span because less loyal readers will be so overwhelmed that they will only read one or none of the posts, and this could drag your traffic down. Instead, I suggest scheduling the posts at least 2-3 hours apart. Similarly, on social media, be sure to spread out your scheduled updates hours apart so that you’re not assaulting your followers’ feeds with a link to your new blog post every other half hour. You’ll either get muted or unfollowed.
Write in real time.
When scheduling social media updates in advance, the trick is to write these updates as if they’re in real time so they won’t seem robotic. I’m still trying to master this, but I’ve learned that the key is to write a statement that’s eye-catching and well-timed. For instance, I once wrote a post about my experience at Culver’s and rather than scheduling the tweet for the morning, I always schedule tweets about that post around lunchtime or a few hours after dinnertime because this is when most people are 1) online and 2) probably thinking about food.
There are some who reject the idea of scheduling posts in advance, but you have to do what’s best for you and your schedule. Furthermore, life is just too damn short to be spending it in front of a laptop screen. That said, do what works for you and don’t apologize for it.
Do you schedule blog posts and/or social media posts in advance? If so, does it help save you time? Got any tips to add to this list? Drop a comment below.