As bloggers, we spend a lot of our time creating content, planning editorial calendars, stressing over SEO and analytics, and promoting our own blogs that we often neglect to support other bloggers. This is because some of us see supporting other bloggers as one more time-consuming thing that we have to do in order to be successful at blogging. But, supporting your fellow bloggers doesn’t have to be stressful or time-consuming. In this post, I’ll be sharing six easy ways you can support other brown girl bloggers.
Leave thoughtful comments. Certainly not all blog posts are worthy of comments, but if you read a blog post and can think of something thoughtful to add in the comments section, do it. Take a few minutes to craft a response to what the blogger has written and engage her. If you can’t think of anything original or thoughtful to write, see my next point.
Share their posts on social media. If you read a brown girl blogger’s post and it resonates with you or was useful in some way, share it with your social media audience. I make it my business to share other bloggers’ posts in my weekly newsletter and on Twitter. Does every blogger blow kisses and thank me for sharing their post? No. But I don’t expect them to. I choose to share other bloggers’ posts based on what the post meant to me, not based on who the blogger is and what I think she can do for me in return. When you share other content besides your own, it shows that you’re not about self-promotion all the time and you’re willing to shine light on other bloggers.
Add them to your blogroll. In a previous post we discussed whether or not the blogroll is dead, and many who commented said that it’s not. Well, prove it. Create (or update) your blogroll and be sure to include more brown girl bloggers on your list. And don’t think that the blogger has to fall within your niche of blogging to land a spot on your blogroll. If you regularly frequent her blog, add her to the list.
Feature them on your blog. If you’re not a fan of the blogroll, there are alternative ways you can spotlight other bloggers on your blog. One alternative is writing a blog post about your favorite(s) brown girl blogger(s), telling your readers why you like this specific blogger and what draws you to her content. At the end of the post, you can include links to your favorite posts from that blogger, as this will drive traffic to that blogger’s blog and help her potentially gain more readers.
Send them an email. If there’s a brown girl blogger whose content you truly enjoy and find helpful, send her an email and tell her just that. Explain her who you are, how you discovered her blog, and what you like about it. You never know what’s going on with a blogger behind the screen. Your email could be the thing that convinces a brown girl blogger to keep going just when she’s thought about giving up.
Support their other endeavors. Many brown girl bloggers have the hearts and minds of hustlers! They’re owners of online businesses, authors of books, web designers, and much more. If you hear that a brown girl blogger is embarking on a new venture outside of blogging, throw your support behind her. You can do this by offering advice and resources (if it’s something you’ve already done), buying her product (if she’s selling something you’re interested in), spreading the word on social media, or sending her an encouraging email.
How do you support other brown girl bloggers? Leave a comment below.