Ahhh, the dreaded “online presence” talk. The old “personal branding” spiel. It’s something you can’t go a day without hearing if you’re a blogger. I know you might be tired of hearing it but as a young woman branding herself online I thought I’d talk about it with you anyway. Below I’m giving you my personal do’s and don’ts when it comes to online branding. Let me know in the comments if you agree or disagree.
Do Be Authentic.
This is especially important if you’re a blogger or “personality.” We want to know the real you. That means it’s ok to tell us your random thoughts sometimes or to crack a joke or tweet about a TV show. It makes you human. You should obviously use discretion and stay away from controversial topics unless that’s your thing.
Don’t Share Too Much.
One word: Drama. Keep it offline at all times. Obviously you might have the occasional complaint or troll but don’t talk bad about your job, career or other people online. It makes you look messy and you’ll get less respect. Yes, we know things annoy you but we don’t want to know what those things are. Also, be careful of the pictures you share. Sometimes people make it weird. Don’t let that be you.
Do Understand How Different Online Platforms Work.
Don’t treat Twitter like an extension of Facebook. Realize that people don’t care about long drawn out Instagram captions (some exceptions apply.) Know what’s appropriate to share on LinkedIn. It’s very simple. Don’t embarass yourself.
Don’t Join Every Platform Just Because.
You want to be active and engaged online so if you only need to focus on one or two social media platforms that’s ok. It’s better than having an Instagram that hasn’t been touched for months
Do Keep Your Story Consistent.
I guess this is a nice way of saying don’t lie. It’s so unbecoming if someone Googles you only to find that you lied about how long you’ve been at a job, where you went to school or some other detail. Keep it cute.
Don’t Assume Privacy Settings Will Save You.
You can’t be sure that someone who follows your private account won’t take a screenshot of something you post and share it for the world to see. You can’t be sure these social media sites won’t suddenly change their privacy settings and leave you hanging (Facebook I’m looking at you.) Make sure you’re being smart about what you share no matter what.
So, those are my do’s and don’ts. Tell me yours in the comments and let me know what points you agree and don’t agree with.