The desire for popularity is something most bloggers can understand. Almost everyone starts a blog because they have something to share with the world that they want people to see. No one starts a blog with the hopes that it won’t be read but usually that’s what happens at first. Although there are stories of bloggers becoming overnight sensations the vast majority of bloggers take a while to build success.
Let me write that again, the vast majority of bloggers take a while to build success.
What does a while look like? It can be months or even years before you reach a significant level of popularity and in that time it’s important to remember that most things don’t happen overnight. Something else to keep in mind is that numbers won’t necessarily make you happy. There are many “big” bloggers who still wish they had more followers.
So, how can you manage unrealistic blogging expectations? I have a few tips:
Don’t Expect A Ton Of Followers At First.
It’s ok to build slowly. I know that a lot of people these days start blogs for the perks and benefits but the people you see with those perks have been putting in work for years. You have to understand that you won’t come out of the gate with a ton of followers and that’s ok. Start slowly and figure out how to build your fan base organically. This is also the time to make mistakes because a lot of people won’t see them which means they probably won’t remember your mistakes either.
Set Realistic Goals.
Posting five days a week would be great but is that something you can actually stick to? You have to decide how often you can post on your blog and social media while factoring in your real life. Full time bloggers have the benefit of staff and dedicating multiple hours 5 or more days a week to blogging but that isn’t realistic for the average person. You have to factor in your job, family commitments, friends, health and a host of other things. Setting unrealistic goals can lead to burnout, lackluster content or audience fatigue. All of those things would hurt your brand so manage your expectations accordingly.
You Don’t Have To Be Everywhere.
With so many options it can feel like you have to be on every social media platform in addition to your own site but that isn’t true. Trying to stay current on every social media platform is a quick way to fail because your content might not translate or you might not have enough time to create content that will. Everyone has to pick the medium that is best suited for their success. If you’re a style blogger maybe Instagram and Tumblr and where you should focus your efforts but if you’re a blogger who’s also a speaker maybe Twitter, Facebook and LinkedIn are where you need to be.
Keep Negative Comments In Perspective.
We already discussed what to do about negativity earlier this week but I think it can be said again. The more popular you get the more negativity you’ll encounter. You may even encounter negativity as a smaller blogger and that’s something you’ll have to deal with. Take it all in stride and remember why you started.
Be Ok With Failing.
We all fail at one thing or another. Every successful person has failed at least once and many have failed multiple times. That’s ok. When you fail learn from it and use that knowledge to keep you on track in the future. You never know when that failure will turn into a positive.
What are your thoughts on managing unrealistic blogging goals?